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A COMMUNITY RELATIONS MODEL

 

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  • Product Description
 

The primary goal of this book was to construct and test a Community Relations Model (CRM) that may be implemented by policy makers, tourism planners and managers as they develop tourism policies and manage the social impacts of tourism. Five objectives were derived from the primary research goal. The first objective was to analyse the social impacts of tourism. This was achieved by examining the theoretical perspectives, framework and models for assessing host community perceptions of social impacts of tourism. The second objective was to analyse the role of the community. The community should actively participate in tourism management by seeking partnership opportunities with the established private tourism sector, voluntary groups and NGO''s. The third objective was to determine the components to be used in order to develop and test the CRM. The components were found to be the relationship between the role of government, the role of private sector, community awareness, community involvement, positive impacts and negative impacts of tourism. The fourth objective was to construct and test the CRM based on an empirical investigations.

Product Specifications
SKU :COC101834
AuthorReginah Thetsane
LanguageEnglish
BindingPaperback
Number of Pages280
Publishing Year2011-03-29T00:00:00.000
ISBN978-3639343601
Edition1 st
Book TypeSociety & social sciences
Country of ManufactureIndia
Product BrandNot defined
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-18 00:00:00