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A Comparative Analysis of Four Chanel Advertisements


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

This book is an academic dedication to one of history''s greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel''s branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel''s branding and accounts for which group of segmentation the Chanel customers belong to.

Product Specifications
SKU :COC102075
AuthorMarlene Hviid and Britt Lerhard Jakobsen
Number of Pages64
Publishing Year2011-03-16T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-18 00:00:00