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A Comparative Study of Research Methodology


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

The Internet has become a powerful tool for gathering data, communicating, and processing of transactions globally. It has also become a major market research tool used by commercial market research firms to distribute surveys to various populations. Research to date has focused on comparing response rate, response speed, and cost of direct mail and electronic mail delivered surveys. This book presents and discusses the results of a research study that directly compares response rates and response distributions to self-administered questionnaires delivered to a population of design engineers using both direct mail and electronic mail delivery media. Additional information is presented that discusses tests of the effects of credentials, and incentives on response rates for direct mail surveys.

Product Specifications
SKU :COC70993
AuthorWilliam Lightfoot
Number of Pages136
Publishing Year2011-08-23T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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