Organisations that do not effectively make use of knowledge management have a zero chance of surviving the dynamic 21st century knowledge economy and beyond. They will be found "doing things right" instead of "doing the right things". Knowledge is power since it enables human beings to grow both mentally and emotionally. It allows an organisation to recognise, discover, apply and distribute knowledge and embed it in its people and processes. When organisational employees share and effectively apply organisational knowledge, the result is a big knowledge pool that gives the organisation the much cherished competitive advantage leading to unparalleled success of the business model. After reading this masterpiece, you and the organisation will never be the same again. It is a must for businesses dreaming success in the highly complex 21st century knowledge economy in which harnessing of knowledge is much more important that mobilising capital. Read this book and you will come to know what you do not know and know how to do what you know better.