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A moment to give, no moment to take


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Social marketing might be applied to promote volunteer tourism as findings carried out by the mixed-methods study reported in this book. One of the findings of the qualitative stage showed that motivations in volunteer tourism were considered (a) taking/receiving, (b) giving, and (c) taking/receiving and giving (TRG) motivations. Further, in the qualitative stage, exploratory factor analysis showed that participants in volunteer tourism were motivated by taking/receiving and giving motivations. It means that motivation in volunteer tourism should be considered as multi-variables. Furthermore, when these findings were included in a full model (with other variables included attitude and subjective norm) tested by confirmatory factor analysis, the giving motivation variable retained whereas the taking/receiving motivation was otherwise.

Product Specifications
SKU :COC75037
AuthorUsep Suhud
Number of Pages404
Publishing Year2014-08-06T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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