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A Motivational Analysis of Chinese Tourists to the United States


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The purpose of this study was to analyze the motivational push and pull factors of Chinese tourists to Las Vegas. A self-completed survey was conducted among Chinese tourists, who traveled to Las Vegas with the service of America Asia Travel Center Inc. The surveyed Chinese tourists rated the motivational items. Factor analysis was applied in this study. The most important motivational push factors were entertainment, knowledge seeking, and variety seeking; and the most important pull factors were hedonism, image and natural conditions, convenience, and cleanliness. The derived push and pull factors were compared to the previous studies. Suggestions for future studies were presented.

Product Specifications
SKU :COC65116
AuthorFanghong Jiao
Number of Pages84
Publishing Year2013-12-05T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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