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A Philosophy of Marketing Communication


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

This book pioneers a completely new approach to the study, teaching and practice of marketing communication. With the use of the principle of applied philosophy in this work, the author identifies three fundamental problems of marketing communication and without wasting space and time, provides their solution. He dissects intersubjectivity and ontology (the Siamese in Gabriel Marcel''s philosophy) in a way that modernizes antiquity and clears the isle of a misunderstood profession. Basically, the book shows the collaborative value of theory and practice. Whether you are a student or teacher of philosophy, marketing or communication in any higher institution, A PHILOSOPHY OF MARKETING COMMUNICATION will inform, inspire, and arm you in understanding a new area of academic endeavour. This book is also meant for budding marketing communication managers, accomplished marketing communicators and marketing communication stakeholders and thinkers who desire the benefits of a glimpse into the concepts of marketology, rehumanization, product anthropomorphism and disalienation in their own profession.

Product Specifications
SKU :COC95699
AuthorOdion Odiboh
Number of Pages220
Publishing Year2011-09-13T00:00:00.000
Edition1 st
Book TypePhilosophy
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-14 00:00:00
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