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A shift in consumer research paradigm

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.

Product Specifications
SKU :COC70256
AuthorM. S. Thomsen,A. Govender and B. L. Jacobsen
LanguageEnglish
BindingPaperback
Number of Pages284
Publishing Year2011-02-10T00:00:00.000
ISBN978-3844300420
Edition1 st
Book TypeInternational economics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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