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A Study of Consumer Behaviour

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 
The impact of management concepts, scientific theories, technological developments & environmental impacts are inextricably & intricately intertwined around the consumer. Consumer Behaviour research & analysis along with imagination, intuition, excitement & satisfaction is called for, in management & marketing of the technologically advanced, chemicals: polymer and Glassfibre mat based, eco- friendly, green & safe material used for making innovative and revolutionary products- Reinforced Fibreglass Plastic (FRP or GRP). The advantages of FRP such as light weight, high tensile strength , mould-ability, resistance to corrosion, lower life cycle & maintenance cost, etc..., make it the material of 21 st century -used in all spheres. This research study provides the base for expansion & growth of FRP by understanding the potential customers for the various applications. It is the main tool for the managers, engineers, architects, builders and developers, govt. agencies & researchers (international & national) for decision making & framing marketing strategies. The customers of H.P., India, are the sample taken , for building the value projection hierarchy of FRP Products.
Product Specifications
SKU :COC14509
AuthorMala Thapar Kuthiala
LanguageEnglish
BindingPaperback
Number of Pages504
Publishing Year12/30/2012
ISBN978-3659308413
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00