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A Study of Modern Blood Banking in India


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This study is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre. A constructive survey of the public about their opinion and perceptions about blood donations & Prathama has also been carried out. Although the blood bank is supposed to work on societal lines it has to professionally manage its activities and operations to maintain quality service and its reputation as one of India's leading modern blood bank. This work shall be highly useful to policy makers and managers associated with the blood banking sector and also those who are pursuing research in the area of societal marketing and blood banking.

Product Specifications
SKU :COC14841
AuthorAbhinava Singh and Siddharth Das
Number of Pages68
Publishing Year7/28/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00