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A Study of the Impact by Comparison-Shopping Agent in Online Shopping


Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
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  • Product Description

Consumers who use interactive Web applications called product comparison agents (PCAs) may be overwhelmed by information and decisions to make, leading to an inability to choose or dissatisfaction with the ultimate choice, a state of “choice overload.” Two experiments were designed to test the choice overload hypothesis. Eight choice tasks of different size were presented to subjects. By observing the decision quality, decision time, and decision confidence, we confirmed our hypothesis that choice overload exists when the decision-making task exceeds 24 choices and 5 attributes. Subjects were given different decision-making tools (sorting and short-listing) and conditions (refreshing of information) to deal with the same choice task within the choice-overload range obtained from initial experiment. The use of PCAs required more decision-making effort and resulted in less decision satisfaction than when only one decision-making tool was provided. We believe these findings are relevant to the development of new PCAs, the psychology of decision-making, and the advancement of consumer behavior research.

Product Specifications
SKU :COC75485
AuthorYun Wan
Number of Pages140
Publishing Year2014-02-21T00:00:00.000
Edition1 st
Book TypeInternet guides & online services
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00