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A Study on Customer Satisfaction in a Co-Operative Bank

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Throughout the world Cooperative Banks are trying to serve the suppressed and depressed mass. In India particularly in the state of Kerala, cooperative movement has developed significantly and cooperative banks cater the needs of members and non-members. This book deals with the functioning of a Central Cooperative Bank and studied the level of customer satisfaction by using SERVQUAL tools. Those who are interested to know the competitive strength of cooperative banks and its professionalized management must read this book. If graduate students want to study the customer satisfaction of banks they can use this as a model. The financial performance analysis of the bank will also set a standard for further studies. It could also be used as case study material to teach the students of banking and finance.This is also a significant contribution to the literatures on cooperative sector.

Product Specifications
SKU :COC69906
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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