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A study on preference analysis of fruits and vegetable marketing

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Fruits and vegetables being perishable commodities require special kind of marketing. They need to be harvested at right time and made available to consumer immediately in order to prevent spoilage loss. Based on this background, the following four marketing organizations were considered for the study Co-operative marketing systems (HOPCOMS), retailers marketing systems (Subiksha and My Greens) and direct marketing systems (Rythu Bazaar). The study was conducted in selected villages of Bangalore rural and urban districts of Karnataka state. A sample of 40 farmer producers and 40 consumers were randomly selected and they were personally interviewed with the help of schedule developed for the study. Among the selected four marketing organizations the farmers preferred Subiksha with the highest score of 138 and it stands first, followed by HOPCOMS (123), Rythu Bazaar (93), and My Greens (69) which stands second, third and fourth rank, respectively. Majority of the consumers preferred Subiksha with the highest score of 122 and it stands first, followed by HOPCOMS (103), Rythu Bazaar (99), and My Greens (76) which stands second, third and fourth rank respectively.

Product Specifications
SKU :COC89291
AuthorNetravathi G.
LanguageEnglish
BindingPaperback
Number of Pages128
Publishing Year2013-06-21T00:00:00.000
ISBN9783659417221
Edition1 st
Book TypeAgriculture & farming
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00