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A Study on the Marketing Effectiveness of the Sangam Dairy


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  • Product Description

The present study which aimed to examine the “A STUDY ON THE MARKETING EFFECTIVENESS OF THE SANGAM DAIRY, in Guntur districts (A.P)”. The dairy marketing has dearth of evaluation studies available and it is an attempt by the researcher to under take a study of this type. The study cover the customer preferences and satisfaction to the dairy products and effectiveness of distribution channels and sale promation activities of the Sangam dairy products based on the opinion expressed by the sample respondents. The primary data regarding customer preferences and satisfaction of the diary products and effectiveness of distribution channels and sales promotion activists were collected by employing a schedule for the respondents or consumers. An attempt was made to draw conclusion from the analysis of both primary and secondary data which will help the management of Sangam dairy to evolve polices and affect improvements quality, delivery, distribution and sales promotion.

Product Specifications
SKU :COC52881
AuthorS. Ayyappa Naik Nenavath and N.Vijaya Ratnam
Number of Pages92
Publishing Year2014-02-09T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00