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A Survey of Digital Printing in Home Décor Textiles


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

This thesis examines the rising focus on digital textile printing in the home décor industry. The current textile market is dominated by roto-gravure and screen printing, making small, customized orders impossible. Industry analysts are predicting increases in digital printing because of customers'' increasing demands for a wider selection of products, as well more customized products. This changing desire is termed "mass customization" and is the lens through which the research is conducted. The findings show that sample printing is still a huge market for digital, while companies are slowly increasing their one-to-one custom textile sales.

Product Specifications
SKU :COC13258
AuthorMeredith Needham
Number of Pages68
Publishing Year11/23/2010
Book TypeMedia studies
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-22 00:00:00