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A theory of value for all-inclusive vacations

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Consumers today are more value conscious than ever before. Understanding what defines value for consumers is key for business success. This book expands the value models for all-inclusive travel products. Both rational and experiential factors are investigated to frame value perceptions of cruise vacatiners. A deeper understanding of how pleasure travelers value or undervalue vacation products can help the pleasure travel industry to design and produce products that are more suited to the needs of vacationers.

Product Specifications
SKU :COC71119
AuthorTeoman Duman
LanguageEnglish
BindingPaperback
Number of Pages192
Publishing Year2011-05-04T00:00:00.000
ISBN978-3844312737
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00