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A tourism potential analysis of Lundu District in Malaysian Borneo


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This book has been based upon Jorinda Ballering’s bachelor dissertation, commissioned by the Ministry of Urban Development and Tourism of Sarawak- nowadays Ministry of Tourism and Heritage,Sarawak (MinTH). This paper explores Lundu District,a relatively undeveloped region in Malaysian Borneo, upon its tourism potential. The research stresses that ‘understanding the interrelation and dependency among tourism elements is vital to achieve success’. The thesis has been presented for all actors involved in Lundu District at the MinTH. In 2010 the dissertation has beenawarded by the German Society for Research (DGT) with the Best Paper on Sustainability in Tourism Award. Mr. Bolhan Budeng – Head of Ecotourism and Community Participation "This thesis has enabled us to gain an insight intoLundu's tourism product-market combinations, theindepth stakeholder analysis and futurerecommendations have been of great use to theMinistry of Urban Development and Tourism in Sawarak for opening this area up for international tourism". Jorinda BalleringEmail: [email protected]

Product Specifications
SKU :COC70723
AuthorJorinda Ballering
Number of Pages160
Publishing Year2011-06-21T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00