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Adaptation of controllable variables in marketing mix


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  • Product Description

A brief study about marketing mix and culture. This work is related to Volvo group India, how the company adapted controllable variables in its marketing mix with respect to the tastes and trends of people with various cultural backgrounds. I tried to find the company action towards reaching the people with sound marketing mix strategies. Apart from marketing mix i have chosen culture as a main factor that influences the marketing. I have applied Hofstede's model and Fons Trompeenars cultural dimension model to explain the customers behavioral attitude, which is driven by the culture.

Product Specifications
SKU :COC15184
AuthorAravind Agastyaraju
Number of Pages108
Publishing Year2012-02-05T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00