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Adding Customer Value Through Effective Distribution Strategy

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

This book centers on the impact of distribution strategy on customer value. Of the four marketing mix elements, distribution has attracted a lot of interest since the execution of distribution activities adds value to customers which is imperative to the success of a firm''s marketing strategy This book reviews relevant literature on distribution strategy, value addition, and customer value. Distribution strategy in this context includes all those decisions that center on the determination of the method of selling products to the designated end markets and the types of contracting agreements to employ, the determination of the number and location of outlets that the seller wants to work through, and the determination of the best way to supply products to distributors.

Product Specifications
SKU :COC71021
AuthorCharles Nyangara Asaka and Fredrick Aila
LanguageEnglish
BindingPaperback
Number of Pages96
Publishing Year2011-03-10T00:00:00.000
ISBN978-3639338850
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00