The aim of this book is to discuss the impediments to adopting sustainable transportation in developing countries using tricycles in Nigeria as a case study. Two Executives of Chongqing Beyond Company in China, Marketing Manager of Kayemel Tricycle in India, Brand Manager of keke POeT, the chairman of Tricycle Association, Idewu Routes, the chairman of Tricycle Association,Liverpool Routes and a member of Transport Committee, Obafemi Awolowo University (OAU) were interviewed. Data was also gathered through questionnaires for a total of fifteen drivers of different tricycle types on different route and a total of twenty passengers picked at random from Idewu Route,Liverpool Route and OAU campus. It was discovered under the lenses of relevant Green Marketing literature that the data supports some theoretical findings in their respective fields but also counters some other theoretic findings. It came to the conclusion that concept of dominant demand, commercial stakeholders'' cooperation and effective quality program advocated by some of the green marketing literature are very effective marketing tactics in the success of green tricycles adoption in Nigeria.