Adopting Sustainable Transportation in Developing Countries

Adopting Sustainable Transportation in Developing Countries


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

₹ 3,651

Availability: Out of stock


Delivery :

5% Cashback on all Orders paid using MobiKwik Wallet T&C

Free Krispy Kreme Voucher on all Orders paid using UltraCash Wallet T&C
Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description

The aim of this book is to discuss the impediments to adopting sustainable transportation in developing countries using tricycles in Nigeria as a case study. Two Executives of Chongqing Beyond Company in China, Marketing Manager of Kayemel Tricycle in India, Brand Manager of keke POeT, the chairman of Tricycle Association, Idewu Routes, the chairman of Tricycle Association,Liverpool Routes and a member of Transport Committee, Obafemi Awolowo University (OAU) were interviewed. Data was also gathered through questionnaires for a total of fifteen drivers of different tricycle types on different route and a total of twenty passengers picked at random from Idewu Route,Liverpool Route and OAU campus. It was discovered under the lenses of relevant Green Marketing literature that the data supports some theoretical findings in their respective fields but also counters some other theoretic findings. It came to the conclusion that concept of dominant demand, commercial stakeholders'' cooperation and effective quality program advocated by some of the green marketing literature are very effective marketing tactics in the success of green tricycles adoption in Nigeria.

Product Specifications
SKU :COC43366
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08
0 Review(s)