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Adoption and Usage of Internet in Small to Medium-sized Enterprises

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 
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  • Product Description
 

Information technology, particularly the Internet has the potential to radically change the way business is conducted, offering a competitive edge and a gateway to the global marketplace. The explosive growth and commercialisation of the Internet has opened up a vast arena providing more opportunities for businesses, particularly SMEs to sell their products and service to a global audience than they would have be able to afford to reach using the traditional methods. Drawing on case studies of SMEs, the book addresses the critical issues of the opportunities and the risk involved in technology adoption as they move into a new electronic business environment. It generates a grounded understanding of the factors that influence adoption and use of Internet technology, such an understanding has been absent from the research and practice discourses on the use of Internet technology in SMEs. The book addresses technology adoption and diffusion in organization in general and SMEs in particular. The book is essential for scholars, practitioners, academicians and educators interested in understanding the factors that influence adoption of information systems in organization.

Product Specifications
SKU :COC65359
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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