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  • Product Description

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Advertising is a form of non-personal communication which is usually used to persuade an audience to buy goods and services but is also often used to change public opinion about some society matters, for example, to discourage acts of domestic violence or smoking. Advertising campaigns are generally prepared by advertising agencies which are paid by other organisations to pass the latters' messages to the targeted audience. Although being frequently criticized, advertising remains an integral part of our daily lives as it is ever present in the medias – television, radio, newspapers and internet – as well as in sponsorships, billboards, posters...

Product Specifications
SKU :COC51777
AuthorLydia D. Thomson-Smith
Number of Pages100
Publishing Year2012-03-28T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandFastBook Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00