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ADVERTISING AND CHILDREN, ADOLESCENT BOYS AND VIDEO GAME ADVERTISING

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

Concerns about advertising to children has inspired substantial research and stimulated a debate among scholars, business leaders, consumer advocates, and policy makers since the early 1970''s. The purpose of this book is to examine the effects of advertising on children''s buying behavior, and social reactions. It investigates particularly video game advertising and its connection with adolescent boys, examining how it affects their attitudes. Having explored the above, the book attempts to scrutinize whether there is a connection between masculinity and the effects of violent video games on adolescent boys.

Product Specifications
SKU :COC28245
AuthorIoanna Nikolaou
LanguageEnglish
BindingPaperback
Number of Pages116
Publishing Year8/15/2010
ISBN978-3838377834
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00