Advertising Appeals


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description

For graduate and Upper level undergraduate marketing courses. Insights into advertisement and its applications oriented introduction to advertisement appeals,the text explains to students how to understand and make use of the cultural knowledge and understand their behavior pattern and develop various advertisement and promotion strategy accordingly. The organization of chapters have been simplified for in depth understanding.

Product Specifications
SKU :COC64662
AuthorRajshree Panda
Number of Pages64
Publishing Year2013-10-03T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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