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Advertising as a marketing communication tool

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2''s Frank TV commercials and actual Tele2''s expectations and anticipations of customers'' perceptions. The research was conducted in accordance with the results received from the survey and the interview. One hundred respondents were asked to answer the general questions about the TV commercials as well as the Tele2''s advertisements with the main character Black Sheep Frank and slogan "Born to be cheap". At the same time the company''s expectations were analyzed by means of the interview. After all, the received results revealed the differences and similarities of customers'' perceptions and company''s expectations.

Product Specifications
SKU :COC48901
AuthorKarina Petrova and Anastasiya Bochkareva
LanguageEnglish
BindingPaperback
Number of Pages100
Publishing Year2010-10-12T00:00:00.000
ISBN978-3843353441
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00