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Advertising discourse by selected banking institutions in Zimbabwe


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

This book brings fresh insights into the interface between linguistics and banking advertising discourse. Despite its importance, this critical area has, for a very long time, been neglected and yet revelations of linguistic and extra- linguistic strategies employed in the crafting of banking advertising messages is fodder for professionals, researchers and learners in the fields of linguistics, communication and marketing. Such knowledge helps them not only to realize the importance of knowledge of linguistics in creating advertising messages, but to figure out best practices of developing such messages in keeping with ethical considerations, interests and competencies of target audiences to decipher such messages.

Product Specifications
SKU :COC80132
AuthorRewai Makamani
Number of Pages88
Publishing Year2011-09-14T00:00:00.000
Edition1 st
Book Typelinguistics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00