Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

Advertising, an essential aspect of communication, drives not only the economy of a nation, but also affects the society tremendously.The book examines the impact of economic adjustment programs on the advertising industry as it relates to advertising creativity,agency management, employees job satisfaction, ethical standards, media planning, and local advertising agencies foreign alignment. This fifteen chapter book covers both theory and practice of Advertising in Nigeria. It is rich in empirical data which are related to advertising, the economy and society. The book will be useful not only to scholars in Communication, but also the scholars in the field of Economics and Sociology, marketing and related fields.

Product Specifications
SKU :COC38054
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
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