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Advertising Efficiency and Effectiveness in the Palestinian Banking Sector

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description
 

This book aims to evaluate the level of banking advertising efficiency and effectiveness in Palestine. To achieve its objectives, the book researched the internal and external banking environments in Palestine. This was done after so much attention was paid to advertising media selection and the special evaluation process dictated by the history of Palestine. Readers of this book know that writing on Palestinian problems especially economic problems requires avoiding political issues that may distract the attention of authors from their main purpose which is to find solutions and give recommendations to overcome some technical economic problems. In order to achieve our objectives, we had to clarify the two basic concepts, efficiency and effectiveness, and design methods for measuring their effects on our advertising plans. We were able to show that calculating and using these two concepts is independent of environmental variations. Finally, we recommend that bank managers should use the redefined concepts of efficiency and effectiveness to examine the strengths and weaknesses of their advertising plans.

Product Specifications
SKU :COC71107
AuthorMohammad Zedan Salem and Musa H. Kheirelsid
LanguageEnglish
BindingPaperback
Number of Pages344
Publishing Year2011-02-15T00:00:00.000
ISBN978-3844306804
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00