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ADVERTISING EXPENDITURE ON A BRAND''S SHARE OF THE MARKET

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

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Rs. 5,066

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  • Product Description
 

Organizations in the world are spending increasingly greater amounts of money on advertising. Although advertising is used mostly by commercial firms, it is also used by a wide range of non-profit organizations. However, it has only been in recent years that marketers have begun to recognize brands and branding as critical ingredients necessary for market place success. Advertising, thus, requires strategic and creative planning to enhance the brand share within the competitive market place. This book examines the relationship between advertising expenditure and brand''s share of market, across different product categories. The book also provides valuable insights that marketers could utilize to develop more focused marketing strategies which may enable them to compete more effectively in increasingly competitive market.

Product Specifications
SKU :COC23225
AuthorThusitha Sanjeewa Lalanananda Weerasinghe Gunawardana
LanguageEnglish
BindingPaperback
Number of Pages164
Publishing Year8/13/2010
ISBN978-3639267723
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00
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