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Advertising Impact on Children

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Kids are active seekers and influencers for a whole range of products affecting their lives."The Child is the father of the Man": an old adage that still holds true.The world of children has changed a great deal over the last decade. The variety and number of products targeted directly to young people have developed incredibly, from toys and clothes to music, magazines, TV channels and entertainment. Advertisers are making their pitches to more and more younger audiences…. 'Catch them young' seems to be the motto of the day.Children represent three different strategies for making money. For one, children have money of their own to spend. However they also influence family spending decisions and they are open to advertising campaigns designed to make them future consumers. This article focuses on kids as consumers and their pester power. In particular we will discuss the implications of advertising to children.

Product Specifications
SKU :COC15075
AuthorPrashant Tripathi
LanguageEnglish
BindingPaperback
Number of Pages252
Publishing Year2012-01-06T00:00:00.000
ISBN978-3659136207
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00