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Advertising, Sales Promotion and Brand Switching

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 
This research was conducted to understand the impact of various promotional tools on brand switching in telecommunication sector of Pakistan. There are five major players in the industry and an intensive competition is going on among these. Companies are offering more and more new products at competitive prices. The study explores different responses of the customers, generated as a result of advertising and sales promotion, to know their impact on brand switching.The study can provide an insight on how to build the strategies for multiple loyalty programs and thus will help different organizations in Pakistan to understand that how they can manage their promotional tools for not only attracting new customers but also for retaining their loyal customers. In addition to this, different demographic variables were also studied in relation to advertising and sales promotion to know their impact.
Product Specifications
SKU :COC12096
AuthorShamaila Gull and Zubair Khalil
LanguageEnglish
BindingPaperback
Number of Pages116
Publishing Year8/24/2012
ISBN978-3659225925
Edition1 st
Book TypeLegal profession: general
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-17 00:00:00