Mass media sets trend for society. Mass media plays a role of determining what the society will be concerned about now and in the near future. This is because language use in mass media highlights problems and concerns for the society. Language use in Mass media influences values, attitudes, lifestyle and taste. This book examines language use in adverts as a tool of construction of perception on alcohol and cigarette use among teenagers . The book also discusses how alcohol and cigarette related information is portrayed on television and how these messages" persuade” the youth to engage in use of alcohol and cigarette products. This book will be an invaluable source of knowledge to students of communication at both undergraduate and post-graduate levels of study. The book is a great read for researchers interested in advertisements and the general psychological effects they have on the viewer.