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Agricultural Development Communication Practices in Central Ethiopia


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

One of the major attributions to failures of agricultural R4D to enable boost agricultural productivity in developing countries like Ethiopia is failure to communicate research outputs, millions of dollars spent into, to end users. Failure rooted in lack or improper or faulty implementation of development communication strategies and approaches that are needed embedded with research and extension from initiation through evaluation and reflection. Many sources note this failure has restrained farmers''involvement in technology generation and adoption that research outputs are destined to languish on shelves, instead of being used to effect development. Yet, literature on development communication practices in Ethiopia is scant. This book presents insights into agricultural development communication strategies,approaches, methods and acceptability of the approaches by farmers in Ada''a District, Central Ethiopia and commends courses of action. Especially useful to development communication planners, decision-makers, researchers and agricultural extentionists, it is a vital read for development communications educators and students, too.

Product Specifications
SKU :COC42689
AuthorMatebu Tadesse
Number of Pages112
Publishing Year2010-05-16T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00
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