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Alcohol Advertising in Ghana

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

According to the Ghana Statistical Service, the Ghanaian beverage industry has seen a remarkable growth which has resulted in an increase in alcohol advertising as the various alcoholic beverage companies compete among themselves to gain favourable consumer attitudes towards their products. In addition, although our advertising industry is almost a century old, no major analytical work in media sociology has been conducted to assess the influence of alcohol advertising on behaviour, particularly consumption patterns. Thus, the purpose of this work is to determine whether alcohol adverts influence the consumption behaviour of Ghanaians. Moreover, the discussion should help shed some light on the alcohol advertising industry in Ghana and should be especially useful to professionals in Media, Communications and Marketing fields, or anyone else interested in understanding advertising appeals used to persuade consumers.

Product Specifications
SKU :COC80829
AuthorEric Ofori-Kwakye
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year2011-09-21T00:00:00.000
ISBN978-3845405858
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00