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ALIGNING BUSINESS AND MANUFACTURING STRATEGIES

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description
 

This book focuses on the content and process of aligning business and manufacturing strategies, and the impact of the alignments on firm competitiveness. Based on empirical analyses of 384 companies, I operationalized the alignments on two levels: the macro-level linkages between business objectives and manufacturing missions, and the micro-level linkages between manufacturing missions and action programs. Some of the research findings include: the degree of macro-level alignments is moderated positively by the level of communication between marketing and manufacturing departments of a firm; the macro-level alignments enable the manufacturing function to contribute more to the overall performance of the firm. Based on these findings, a set of practical tools was developed, including a toolbox and two reference tables. These tools were applied to analyzing a real manufacturing company to demonstrate how the alignments between business and manufacturing strategies can be analyzed and improved.

Product Specifications
SKU :COC69321
AuthorVictor Cui
LanguageEnglish
BindingPaperback
Number of Pages228
Publishing Year2011-07-17T00:00:00.000
ISBN978-3639363432
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00