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An Experimental research on Consumer Behavior; using Service and Product

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The main objective of this research applies to new Products and Services launched in the market and how consumer''s attitude, purchase intentions and ease of use towards product and service, differ while imagining about the process of the Product use in comparison with its Outcome and process of using a service in comparison with its Outcome. The overall purpose of the experimental study is to make key contribution to the literature which is concerned with the mental simulation techniques; Process and Outcomes of products and services related with the consumer involvement and attractiveness – the results give a deeper insight into how companies can focus on advertising their benefits by understanding consumer psychology.

Product Specifications
SKU :COC71152
AuthorSnigdha Bhatt
LanguageEnglish
BindingPaperback
Number of Pages76
Publishing Year2011-04-08T00:00:00.000
ISBN978-3844328066
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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