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An Exploratory Study of Men's Interpretation and Choices of Male Looks


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

Revision with unchanged content. Men’s shifting self-identities and masculinities result in changes in men’s clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.

Product Specifications
SKU :COC15222
AuthorOu Zhang and Wi-Suk Kwon
Number of Pages68
Publishing Year8/22/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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