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An Investigation of IMPULSE BUYING ATTITUDES

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

Marketing strategies to sell products and/or services are vital to all businesses. Market researchers have been focused on trying to anticipate consumer’s impulse buying attitudes for years. Researchers have been testing this complex construct to help organizations stay ahead of their competition with better marketing strategies. This study investigates different age-generational cohort groups’ impulse purchasing attitudes. Other variables that are investigated in correlation with impulse buying are gender, household income, and the monthly use of credit cards. The primary research question that is addressed in this study is as follows: How do impulse buying habits differ among age-generational cohort groups? The results of this study are useful in enhancing knowledge development in marketing strategies to target market the different generational groups.

Product Specifications
SKU :COC47388
AuthorElizabeth Serapin
LanguageEnglish
BindingPaperback
Number of Pages116
Publishing Year2010-04-08T00:00:00.000
ISBN978-3639245721
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00