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An overview of buying habits of America''s growing demographic segment

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The dissertation examines how consumers of Mexican American and El Salvadoran American backgrounds are influenced when it comes to both advertising and promotion in their purchase decision''s. The study highlights both the differences and similarities between two distinct Hispanic market segments. The study discusses how the English and Spanish language influences each segment in their purchase decisions for both advertising and sales promotion. The Mexican American and El Salvadoran American segments'' preference for retail purchase locations are examined. Additionally, both segments were analyzed for their preference for brand in relation to price.

Product Specifications
SKU :COC37621
AuthorScott Goldberg
LanguageEnglish
BindingPaperback
Number of Pages168
Publishing Year2010-06-06T00:00:00.000
ISBN978-3838342726
Edition1 st
Book TypeSociology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00