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Analysing and Comparing International Marketing Strategies

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Marketing plays an important role in the growth of any firm. In a competitive world it is crucial to meet the need of the customer so as to survive and grow in the market. Without the marketing function it is extremely difficult for any organization to survive in a globalized world today. An organization may have robust operation strategy, finance strategy and it may have a strong position on a strategic outlook however without a Marketing function the strategic goal will make little sense. Marketing helps understand the need of the customers and then the firms can design products / services that will fulfill the need of the customers. Various tools can be used to within the marketing function. Marketing Mix is one such marketing tool that helps understand the need of the customer and how companies can fulfill them. This research is based on the application of Marketing Mix.

Product Specifications
SKU :COC64637
AuthorAhmad Mohammad Aljamal
LanguageEnglish
BindingPaperback
Number of Pages104
Publishing Year2013-08-01T00:00:00.000
ISBN9783659438493
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00