Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Analysis of india retail consumer behaviour

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 4,396

Availability: In stock

 
  • Product Description
 

The study focuses on interwoven variables that impact store choice,loyalty and patronage.The study is important from the point of view of growing indian economy and opening up of indian retail sector. As india embarks on the journey of consumerism after opening up of the economy, the very onus of augmenting the consumption lies on retailers. Retailers in india will have to locate various changes in indian buying behaviour and thereby, device strategies to attract , entice and make them buy more , more times. Indian retailers will have to find variables that impact utilitarian , social & hedonistic buying and will have have to locate involvement levels in each purchase. From just knowing what of retail buying, retailers will have to move to how, when , where, and who of the indian retail buying and consumption.

Product Specifications
SKU :COC15580
AuthorSamar Sarabhai
LanguageEnglish
BindingPaperback
Number of Pages156
Publishing Year8/26/2012
ISBN978-3659227318
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00