☰ Category

Analysis of Swedish consumers'' attitude to Chinese food

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

Product Out of Stock Subscription

(Notify me when this product is back in stock)

Rs. 3,651

Availability: Out of stock

 
  • Product Description
 

The aim of this research is to find out what''s attitude Swedish consumers have to Chinese food. The questionnaires based on the Food Choice Questionnaire (FCQ) are handed out to 100 Swedish respondents in order to investigate their motivation on Chinese food choice. Eleven factors involved in the questionnaire are labeled health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, image of China, culture and safety. The information from two semi-structured interviews with Chinese food suppliers showed Swedish consumers'' attitude to Chinese food in another angles. The ABC model and Balance Theory are seen as the theoretical basis for empirical research analysis. The eating habits of Swedish and Chinese are compared to show their difference which influence Swedish consumers on food choice more or less.

Product Specifications
SKU :COC70280
AuthorJie Chen
LanguageEnglish
BindingPaperback
Number of Pages60
Publishing Year2011-03-18T00:00:00.000
ISBN978-3844318678
Edition1 st
Book TypeInternational economics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
0 Review(s)