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Analysis of the Japanese Senior Market

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description
 

Contrary to youth obsessed Europe, Japan has learned its lesson to why bother about elderly people. The seniors in jeans are young at heart and enjoy themselves – and to this end are ready to spend. They are no easy prey, demanding premium quality goods and sophisticated services. In future, seniors will undoubtedly be an important driving force for Japan''s economy. This publication is an extensive guidebook for Western companies which plan to operate in the Japanese senior market. It answers two questions: How does the senior market tick? And how can foreign business gain a foothold in the toughest market of little understood Japan? If companies want to succeed, they have to adapt to consumer needs – not the other way around.

Product Specifications
SKU :COC70214
AuthorStephanie Escher
LanguageEnglish
BindingPaperback
Number of Pages140
Publishing Year2011-05-13T00:00:00.000
ISBN978-3639337549
Edition1 st
Book TypeInternational economics
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00