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Analysis of the Linguistic & Extra Linguistic of Advertising Discourse

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This study sort to analyze the linguistic and the extra-linguistic features of the advertising discourse .The major research method opted for was the qualitative survey where the questioner used in soliciting information. The Critical Discourse Analysis was the dominant theoretical framework adopted. This approach emphasizes the analysis of power relations in discourse community. The C.D.A. managed to bring to the fore the components of inter-textuality, mood element, ideological aspect inherent in advertising discourse. Data gathered from the research was analyzed using to a larger extent narratives.The approach qualitative, holistic in approach favours the capturing of the exact words rather turning the findings to wholly statistically form which does not reveal the feelings and some of the unique findings inherent in explanations. The other findings were analysed using tables, graphical illustrations presented in the form of graphs, pie charts, and ven diagrams. The statistical element cannot wholly be ignored for they bring out the exact statistical figures obtained in terms of the sample used.

Product Specifications
SKU :COC80168
AuthorMagret Jongore and Josephat Mutangadura
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year2011-11-01T00:00:00.000
ISBN978-3846527764
Edition1 st
Book Typelinguistics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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