QFD is a customer-driven formal technique for deriving a product specification by listening to the voice of the customer, identifying and incorporating those needs in design and production of goods and services. QFD aims to listen carefully to Voice(s) of customer (VOC) and these VOC drive the product design and development process. ATR chassis is frequently used of in different aviation projects.ATR chassis plays an important role in mission-critical applications. An attempt has been made to design, develop and standardize the ATR chassis by using QFD technique. VOC was collected for ATR chassis and converted to technical specifications. Subsequently House of quality was prepared to select an optimal solution to achieve those technical specifications. Based on those solution(s), the final design of ATR chassis was prepared.