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Applying IT Methods and Techniques in Marketing


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Marketing and Information Technology used to be separate departments. However, after the major revolution in Information Technology that took place in the recent decades along with the birth of the worldwide web, they are becoming connected and almost inseparable. Applying IT Methods and Techniques in Marketing serves as a complete guide towards closing the gap between Information Technology and Marketing. The purpose is to make it easier for marketers to control, manage and monitor all resources, activities and people who will participate in the marketing process. It gives a closer look on how the revolution in Information technology that took place in the last decades have affected the Marketing process, introduce the new methods and techniques that have recently emerged and helped close the gap between Marketing and Information Technology, apply IT techniques and approaches to Marketing in order to organize and manage the Marketing process and apply Project Management phases, the Logical Framework, Service Management and Business Process Management approaches to Marketing.

Product Specifications
SKU :COC72211
AuthorTamara AlKhatib
Number of Pages68
Publishing Year2011-09-30T00:00:00.000
Edition1 st
Book TypeComputing & information technology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00