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Applying Relationship Marketing

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description
 

Relationship- marketing in libraries? Yes, it’s very applicable! Even with the ever increasing numbers of library professionals graduating from higher institutions of learning every year, and with utmost professionalism being expected from them, library users often by- pass libraries seeking information elsewhere. With this scenario in mind, there has come a general concern to improve on the relationship marketing strategies within non-profit organizations particularly libraries. Very little has been done focusing on customer relationships with librarians. Traditional library practices which were mainly centered on providing tangibles must now be reinforced and supplemented by applying relationship marketing strategies, whose main constructs are: customer trust, bonding, loyalty, empathy and commitment. Otherwise there will be no need for libraries! The rule of thumb here is that customers are the pillars of success in any organization and therefore their views must be handled with a lot of importance.

Product Specifications
SKU :COC14685
AuthorMagdaline Wanjiru
LanguageEnglish
BindingPaperback
Number of Pages156
Publishing Year2012-01-10T00:00:00.000
ISBN978-3659248344
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00