This book contains the research work, which is conducted by us for many months to identity the issues, which Pakistan is facing for digital media as well as the boom of digital media in Pakistan, we have completed this research by doing secondary research on different available articles as well as by taking interviews for Digital Media professionals. We have selected this topic in order to educate the people about how digital media works and what are the aspects of digital media. These days people use to work on internet, but unable to identify which sort of advertising are there what are the actual names and types of digital ad. In this book we are not only limited to Pakistan. We have also extend our research on different countries other than Pakistan.