Assessing brand loyalty in the Irish alcohol market


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  • Product Description

The Irish alcohol industry has experienced a fundamental, seismic change over the past five years. Consumption and market value have declined in line with the economic turbulence of the late 2000''s. Brand loyalty as a strategic defense tool is now imperative. This work evaluates this zeitgeist and analyzes the concept of loyalty within the alcohol market. Brands future and prosperity is under threat...."loyalty without reason" is the chief defense!

Product Specifications
SKU :COC22743
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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