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Assessing Foreign Business Environment and its Uncontrollable Elements


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Globalization is no more a new phenomenon now. In general economic context, it refers to minimizing and/or removing the trade barriers between countries in order to facilitate the flow of products, services, capital and labor. The recognition and fame of this concept has encouraged companies with some resources and willingness to demonstrate their tendency to internationalize themselves at some point of their life cycles. Companies that are looking to enter and operate in foreign markets need to assess the foreign business environment of each target market in terms of its uncontrollable elements that may pose both potential risk as well as opportunities. This assessment is important to plan and adapt marketing programs for each market accordingly and also to avoid failure and future loss. In this research book an attempt has been made to highlight the significance of uncontrollable elements of a foreign market. An assessment of the uncontrollable elements of Swedish market has been made as an example to give an idea of how these elements may influence the entry or presence of Lithuanian breakfast cereal producer (Palaseja) in Sweden.

Product Specifications
SKU :COC71086
AuthorShakeel Ahmed and Muhammad Imtiaz
Number of Pages84
Publishing Year2011-01-03T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00